The Biggest Black Friday Ever Saw .4B in Online Sales
The 2019 holiday shopping season is finally underway with $7.4 billion in online sales on Black Friday, marking 19.6% growth year-over-year (YOY). That’s according to figures from data provider Adobe, and puts Black Friday 2019 $500,000 behind Cyber Monday 2018, which holds the record for the biggest day in U.S. ecommerce to date. Adobe forecasts…
Source: Ad Week – AD & Brand News