The Bigger the Waves in Hawaii, the Lower the Alaska Airlines Fares

The Bigger the Waves in Hawaii, the Lower the Alaska Airlines Fares

The surf report is becoming a temporary, pseudo-flight tracker in a new campaign for Alaska Airlines. In a data-driven bid to encourage more spontaneous and passion-fueled travel to Hawaii, the airline has partnered with the forecasting site Surfline to let the ocean dictate its fares for last-minute seats. The “Swell Deals” campaign, which runs from…

Source: Ad Week – AD & Brand News