Thanksgiving Sales Surpass B, Showing Nothing is Sacred Anymore
In 2015, outdoor retailer REI launched its #OptOutside campaign, in which it closed all stores on Black Friday so employees could spend the day outdoors. Four years ago, closing on Black Friday was a bold concept. By 2019, however, not even Thanksgiving Day is exempt from end-of-year retail madness as U.S. consumers spent a record-setting…
Source: Ad Week – AD & Brand News