Marketing technology will be a driving factor in the survival of high street retailers, says retail guru Mary Portas.On 17 January Mary Portas will address over 700 senior UK marketers at industry forum ITG Live in Birmingham. At the event, Portas will discuss the future of retail and the important role technology will play in influencing the ways consumers purchase.“Many people think there’s a divide between online customer interaction and the brick-and-mortar experience,” says ITG…
Source: RealWire
Source: Reel Wire – Internet Marketing