TBWA Teamed Up With YouTube Influencer Jacques Slade to Raise Awareness of Modern Slavery

TBWAChiatDay New York worked with Thomson Reuters Foundation on a campaign utilizing the popularity of “unboxing” videos to educate viewers about the reality of an issue they probably associate with the long-distant past: slavery. The agency worked with Jacques Slade, a YouTube influencer whose sneaker videos regularly generate over 1.5 million views, on a video…
Source: Ad Week – AD & Brand News