Taking Media In-House Is not a Case of One Size Fits All

Sometimes it is better to take back control, while other times it’s better to leave it in the hands of experts. Since the dawn of paid-for search advertising-a means of advertising that requires more data-led savvy as opposed to bulk-buying power of traditional media agencies-the in-housing narrative has gone to and fro. In-housing, where a…

Source: Ad Week – AD & Brand News