Taboola: Doritos’ Online Readership Skyrocketed 85 Times on Super Sunday vs. Average Sunday
Doritos drove the “Old Town Road” to 85 times more online readership about its brand on Super Bowl Sunday than on the average Sunday, according to an analysis by native advertising platform Taboola. Taboola said the snack brand’s dance-off between Lil Nas X and Sam Elliott led to domination in terms of online readership. Planters…
Source: Ad Week – AD & Brand News