Stella Artois Will Auction NFTs to Raise Money for UK Bar Staff
As Non-Fungible Tokens (NFTs) have taken the art world by storm, Anheuser-Busch InBev-owned lager brand Stella Artois is using the technology to offer tips to U.K. hospitality staff. Through the project, four GIFs of animated artwork representing Stella Artois will be put up for auction, with all proceeds from the original sale and 10% of…
Source: Ad Week – AD & Brand News