Social Platforms Are Increasingly Experimenting With Audience Networks

Social Platforms Are Increasingly Experimenting With Audience Networks

There’s a good chance that the ads you’re seeing on your favorite site or in your favorite app come courtesy of Twitter–or Facebook or LinkedIn. Thanks to audience networks–partnerships that platforms have with third-party apps and publisher sites–companies can offer marketers the chance to expand targeting capabilities. In a lot of ways, they offer perks…

Source: Ad Week – AD & Brand News