Social Marketers Still Aren’t Giving the People What They Want

What brands believe consumers want from them on social media doesn’t quite line up with what consumers actually want from them on social media, according to the Sprout Social Index 2018, a new study from social media management tool Sprout Social. The company asked more than 2,000 social marketers about their approach to “structure, goals…
Source: Ad Week – AD & Brand News