Snapchat, VMLY&R Use AR to Encourage Gen Z to Vote in Local UK Elections

Snapchat, VMLY&R Use AR to Encourage Gen Z to Vote in Local UK Elections

Snapchat and VMLY&R have joined forces to encourage Gen Z users to vote in the U.K. local council elections on May 6. The partnership created “Speech to Street,” which features a Snapchat AR Lens acting as a political platform for users. The feature was developed as the winning entry of last year’s Snapchat Creative Council…

Source: Ad Week – AD & Brand News