Smirnoff Embraces Its Wild Backstory with ‘Infamous Since 1864’ Global Ad Campaign
Some brands have to create dramatic advertising or packaging to make up for the incredibly bland true stories behind them. But not Smirnoff, whose vodka began as the hand-picked favorite of czars and then (to avoid the czars’ bullet-riddled fate) was spirited away on a decades-long, byzantine path to eventual global success. That history of…
Source: Ad Week – AD & Brand News