Shopbop Celebrates 20 Years By Embracing What They Aren’t Known For—Brick and Mortar

Shopbop Celebrates 20 Years By Embracing What They Aren’t Known For—Brick and Mortar

Twenty years ago, a store called Bop opened its doors in Madison, Wis. Store founder Martha Graettinger thought the city’s residents–in particular, the students at the nearby University of Wisconsin, many of whom hailed from major metropolitan areas and outside the Midwest–were in need of a contemporary fashion boutique, according to The Badger Herald. The…

Source: Ad Week – AD & Brand News