Shattering the Stigmas Around Menstruation, This Campaign Just Won Cannes’ Glass Lion

CANNES, France–A powerful statement about destigmatizing menstruation for Libresse, a product of Essity, a Sweden-based international feminine hygiene brand, won the Cannes Glass Lion: The Lion for Change Grand Prix. #BloodNormal, the ambitious, creative and honest campaign that put real period blood in the spotlight, is the fourth honored in the category which launched in…
Source: Ad Week – AD & Brand News