Retailer Media Networks Are Coming, but Where Are They Coming From?

Retailer Media Networks Are Coming, but Where Are They Coming From?

Like so many changes in commerce to date, the rise of retailer media networks can be traced back to Amazon. The ecommerce giant introduced its media business in 2012 as it sought to monetize its own properties. And, along the way, it not only found additional revenue for other projects that may or may not…

Source: Ad Week – AD & Brand News