Retail Has Struggled but Is Using Experiential to Keep Consumers Invested

Retail Has Struggled but Is Using Experiential to Keep Consumers Invested

The most anticipated attraction opening in Las Vegas this year isn’t a resort or nightclub–it’s a shopping complex. Area15 is an upcoming retail and live entertainment venue anchored by interactive art and technology experiences. The 200,000-square-foot site, which opens in April, is a joint venture from real estate development firm Fisher Brothers and creative agency…

Source: Ad Week – AD & Brand News