Puma Joins Nike and Adidas in the Esports Apparel Sponsorship Chase

Esports and sports are intertwined. Sports owners are running esports teams, football players are streaming on Twitch, and sports leagues are bolstering their digital counterparts. But, until recently, the major sportswear companies had only been testing the esports waters. That’s changing quickly. At the end of August, Adidas released a new clothing line featuring Fortnite…

Source: Ad Week – AD & Brand News