Pre-Roll Ads as Talent Contest? The Longer You Don’t Skip, the More Votes These Musicians Get

Extra Gum is making the medium the message with Extra Support Acts, a campaign that turns YouTube pre-roll ads into a platform that gives 16 emerging Australian music acts a significant audience boost and a chance to perform live on a major stage. From now to Sept. 30, YouTube pre-roll ads viewed before any 5…
Source: Ad Week – AD & Brand News