Pop-Tarts Actually Uses Your Social Media Suggestions for New Flavors

Pop-Tarts, meet pretzel. The toaster pastry brand, owned by Kellogg’s, is rolling out its newest product, a Pop-Tarts and pretzel hybrid that comes with either chocolate or cinnamon sugar fillings. Pop-Tarts Pretzel is the company’s first attempt at mixing sweet and salty flavors, and Philipp Schaffer, senior director of marketing at Pop-Tarts, has deemed it…

Source: Ad Week – AD & Brand News