Outbrain and Taboola to Merge

Native advertising duo Outbrain and Taboola have announced their intention to merge in a deal billed by the companies’ leadership as a bid to rival the likes of Amazon, Facebook and Google for ad spend. Taboola founder and CEO Adam Singolda will head up the proposed entity, which will operate under the Taboola name pending…

Source: Ad Week – AD & Brand News