Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Independent ad exchange OpenX raised eyebrows in the programmatic realm last month when it announced a five-year agreement totaling more than $110 million with Google to use its cloud computing services.How do you explain what you do to people you meet at cocktail parties?The news came just a month after the Pasadena, California-based supply-side platform laid off some 100 employees as it prepared for the deal and continued to push into the video arena. Tim Cadogan, CEO of OpenX, sat down with Ad Age to discuss the arrangement and how the programmatic landscape looks in 2019. This interview has been edited for space and flow.
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Source: Ad Age – News

By |2019-02-14T05:00:00-04:00February 14th, 2019|Uncategorized|