Omnicom took the top holding company prize at the 65th Cannes Lions International Festival at the final awards ceremony Friday night, unseating WPP, which has earned the honor since it was introduced in 2011.Omnicom had an impressive showing at this year’s festival, bolstered in part by the success of Apple, a marketer that previously shied from events like Cannes, but had a big presence this year. TBWA/MAL helped to create much of the company’s winning work. It earned six honors, including a Grand Prix for “Welcome Home,” the short film directed by Spike Jonze and starring FKA Twigs, which also earned multiple Golds in Film and Film Craft. The agency also created the Gold Lion-winning “Welcome to @Apple,” campaign, which marked Apple’s debut on Instagram.BBDO contributed significantly as well, with spots like Libresse’s “Blood Normal” from AMVBBDO London and “The Talk” from P&G and BBDO New York also earning Grand Prix.
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Source: Ad Age – News
