Like Super Bowl advertisers, marketers that dig deep to fund TV campaigns during Olympics coverage try to extend their impact online. Measured at least by their online views, whether organic or in the form of paid ads, the leader in that quest so far is Procter & Gamble with its “#LoveOverBias” work out of Wieden & Kennedy. .mfp-fade.mfp-bg {
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Source: Ad Age – News
