Just be glad it’s not made of meat. Arby’s has joined one of brand marketing’s hottest trends–custom font creation–and it’s Saucy AF. As in, it’s literally called Saucy AF. The brand announced the downloadable font this week via Twitter, urging fans, “Don’t just play with your food–write with it.” The typeface is created from all-caps…
Source: Ad Week – AD & Brand News
