Novartis Consolidates $600 Million Global Media Account With Publicis Groupe

Swiss pharmaceutical giant Novartis concluded an extensive review by selecting Publicis Groupe as its global media buying and planning, data and analytics partner. Starcom and Epsilon, which Publicis Groupe acquired earlier this year for more than $4 billion, will lead the account with the creation of a bespoke solution called NovartisONE2, combining media and data…
Source: Ad Week – AD & Brand News