New Study Finds That a Free Trial to a Service Leads to Higher Subscription Rates

As the new year creeps closer, a number of OTT services are expected to flood the market. But as these SVODs come online, how will they attract new users? New research shows that letting viewers have a free trial period might go a long way. Even AT&T CEO Randall Stephenson, whose company will roll out…
Source: Ad Week – AD & Brand News