National Geographic Preps For Disney+, ‘Daunting’ Challenge of Scaling Brand Under New Owner

National Geographic Preps For Disney+, ‘Daunting’ Challenge of Scaling Brand Under New Owner

National Geographic is about to get its biggest spotlight yet under its new parent company, Disney. In one month, Disney will debut Disney+, its new family-centric streaming service, featuring content from its five biggest family brands: Disney, Marvel, Star Wars, Pixar–and the recently acquired National Geographic. Disney + In the Disney+ layout, National Geographic receives…

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