Move Over, Big Mac—McDonald’s Joins the Beyond Burger Game
McDonald’s has no beef with adding Beyond Burgers to its menu, at least temporarily. The fast-food chain plans to test alternative meat burgers at 28 locations starting Sept. 30. Beyond Meat created an exclusive plant-based patty for McDonald’s. The result: PLT–plant, lettuce, tomato–is a twist on the classic BLT. Laurent Altmin of McDonald’s Global Corporate…
Source: Ad Week – AD & Brand News