McDonald’s Taps Wieden + Kennedy New York as Its New Lead Creative Agency in the U.S.

McDonald’s Taps Wieden + Kennedy New York as Its New Lead Creative Agency in the U.S.

On Friday, McDonald’s announced Wieden + Kennedy New York as its new lead creative agency in the U.S. The news is a setback for DDB, which was the QSR giant’s sole creative marketing partner after beating out Publicis for the business about three years ago. “We are confident the talented team at Wieden + Kennedy…

Source: Ad Week – AD & Brand News