Mattel Thinks ‘Beyond Toys’ to Expand Iconic Brands Like Barbie
The world of toys has gone far beyond dolls and action figures on store shelves, and Mattel is taking its well-loved brands to a new realm: screens. Janet Hsu, chief franchise management officer at Mattel, told Adweek the toy behemoth’s priority now is bringing its properties–which include Hot Wheels, Barbie, American Girl and Fisher-Price–to life…
Source: Ad Week – AD & Brand News