Marketer's Brief: Lay's 'Do Us a Flavor' is over, but quirky flavors aren't

Challenging masculinityBonobos is back with another marketing push following its Project 172 campaign focused on male diversity earlier this year. The Walmart-owned menswear brand will air a 90-second commercial, its first national TV ad, during the ESPY awards Wednesday evening. In the spot, a diverse cast of men question traditional definitions of the word “masculine.” The “Evolve the Definition” campaign will also include a digital and social media push. Bonobos worked with Observatory on the push.Would you buy this?
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Source: Ad Age – News