KLM Future-Proofs Itself Through Sustainability Efforts and by Digitizing

KLM Future-Proofs Itself Through Sustainability Efforts and by Digitizing

KLM might be the “world’s oldest airline,” but judging from its digital presence, you wouldn’t know that. The company prefers to have a first-mover advantage when it comes to testing out new apps and technologies. Two years ago, it proclaimed to be the “first airline” with a verified WhatsApp business account, and it has its…

Source: Ad Week – AD & Brand News