Even allergy recommendations are getting souped up with algorithms powered by brands. Earlier this month, Johnson & Johnson’s Zyrtec rolled out a Google Assistant skill that cranks out daily allergy and weather information as part of a bigger data initiative to personalize messaging. And at a time when more brands are doubling down on first-party…
Source: Ad Week – Featured

By |2018-04-16T17:45:34+00:00April 16th, 2018|News|