It Took a Decade, but LendingTree Is Finally Turning Over a New Leaf

Thirteen months ago, when Brad Wilson took the CMO’s post at LendingTree, he recalls something an industry colleague blurted out: “The week I took the job, he said, ‘Mission One is to change the logo, right?'” If the remark stung a little, it also barbed like the truth invariably does. After all, LendingTree, one of…
Source: Ad Week – AD & Brand News