Instagram’s Billion Ad Revenue Isn’t Exactly a Shock to Marketers

It’s hard to remember now, but for the first three years of its existence, Instagram was ad-free. When it finally incorporated ads, shortly after Facebook bought the photo-sharing platform for $1 billion in 2012, the language around the rollout promised users it wouldn’t be too much, too soon: “We’ll focus on delivering a small number…

Source: Ad Week – AD & Brand News