Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands

Internet-savvy shoppers have more options than ever when shopping for new clothes. These days, it’s not enough to have a superior product. Brands need to make their websites deliver, too. According to research from ecommerce marketing platform Yotpo, nearly three-quarters of consumers identify reviews as a very important driver behind their purchase decisions. And they…

Source: Ad Week – AD & Brand News