Indoors in July? Console Games Were One of Facebook IQ’s Topics to Watch

July is perceived as a month for outdoor activities, but when the temperatures got too high, Facebook users turned to console games, making them a Topic to Watch for the month, according to Facebook IQ. The social network’s research arm found conversation volume up 2.4 times both year-over-year and month-over-month for console games and related…
Source: Ad Week – AD & Brand News