In Nike’s First Lunar New Year Ad, a Tradition Sparks an Annual Family Face-off

In Nike’s First Lunar New Year Ad, a Tradition Sparks an Annual Family Face-off

Whether it’s in the U.S. or China, Nike is all about outrunning tradition, a message that usually comes in the form of powerful athletic anthems centered on overcoming social stigma or presumed limitations. But for its first ad celebrating the Lunar New Year–an Eastern holiday Western brands are increasingly building cinematic spots around–Nike is having…

Source: Ad Week – AD & Brand News