In Apple’s Chinese New Year Spot, a Single Mom and Daughter Repair Their Broken Relationship

For Chinese New Year, Apple has once again created a cinematic film to tell a poignant story about family. Following last year’s “The Bucket,” which featured a young, urban professional transporting a cumbersome gift after a visit home for the holidays, this newer narrative explores the generational differences between a young, progressive woman and her…

Source: Ad Week – AD & Brand News