IHOP Kicks Off a (Really) Sweet TikTok Challenge

IHOP Kicks Off a (Really) Sweet TikTok Challenge

IHOP wants TikTok users to let its syrups do the talking or, more accurately, the singing. The restaurant chain kicked off its first-ever TikTok challenge Monday, #SyrupTurnUp. TikTok users are encouraged to have their IHOP syrup bottles “sing” along to its frenzied version of holiday classic “Silent Night,” called, “Not So Silent Night.” Dancing and…

Source: Ad Week – AD & Brand News