If Disruption Is What You Really Want, Here’s How to Put It Into Practice

If Disruption Is What You Really Want, Here’s How to Put It Into Practice

The definition of disruption has become diluted by our industry’s obsession with turning well-intentioned concepts into overused buzzwords. You’ve almost surely been in a briefing where the ask has been some form of disruption: disrupt creativity, disrupt the internet, disrupt culture, disrupt the way we use X product in Y space. This isn’t just about…

Source: Ad Week – AD & Brand News