Dress it up in a fancy package, throw in some questionable health benefits and watch consumers come running. Or so goes the theory behind Hot Dog Water.The “product,” which showed up at a festival in Vancouver last Sunday, is pretty much what it sounded like: a single frank, floating in water. But hey, it came in a sleek bottle. Its health benefits ostensibly included increased brain function and vitality, weight loss, and a younger physique. It was also touted as gluten-free, Keto diet-compatible, and a great source of electrolytes (and sodium). All for $37.99 a bottle.The fine print made things a little clearer: “Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices.”
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Source: Ad Age – News
