As brands compete for consumer dollars, they’re constantly looking for growth strategies that can help them win a larger share of the market. For many brands, the best growth opportunities may actually fall outside of their core market, with new use cases for their product or an audience sitting in the brand manager’s blind spot….
Source: Ad Week – AD & Brand News

By |2019-01-14T12:35:23-04:00January 14th, 2019|News|