How to Recalibrate Programmatic in 2020 With Renewed Purpose

When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the industry has major concerns about what the next decade holds for this technology. If programmatic falls short of its promise of precision, automation, effectiveness and data enrichment, the advertising…

Source: Ad Week – AD & Brand News