How to Optimize Your Anchor Text Strategy For SEO

The early days of SEO were like the Wild, Wild West.Blackhat SEO experts did everything imaginable to rank their sites on Google, including keyword stuffing and creating spammy backlinks.

It worked–for a bit.

These days, Google’s SERP Algorithm cracked down on content quality, and those older SEO hacks have long crumbled to dust. Details like anchor text matter.

Why? Because we’re working with a more intelligent, more complex algorithm. Today, there are now more than 200 Google ranking factors.

The recent Core Web Vitals update, which said websites must be fast-loading, stable, and secure, impacted more than a million websites. This means that sites must improve on-site experiences if they want to rank alongside writing and publishing your content. 

Similarly, Penguin, (aka the “webspam algorithm”) has seen a few changes over the last few years. The anchor text in your backlinks and internal links is more important than ever.

Too much “noise,” and you’ll upset the algorithm. Too little, and you’ll disturb the algorithm.It’s a delicate balance. 

However, it’s worth paying attention when you consider SEO is a top priority for most marketers in 2022.

This guide will cover how to optimize your anchor texts to improve your SEO — and avoid a Google penalty that reduces your audience size considerably.

However, before we start, let’s make sure you understand what anchor text is and how it can impact SEO.


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Anchor Text SEO Conclusion

Anchor texts are important. While they won’t tank your SEO on their own, they are a ranking factor for SEO. Additionally, they can impact reader trust.

Google has had anchor texts and backlinks on an ever-tightening leash, so it’s a good idea to ensure you use the best approach for your SEO. 

It’s also a good idea to implement a unique backlink variation strategy based on your research results.

Using tools like Anchor Text Categorizer and Semrush will ensure that you don’t miss any important changes to your anchor text SEO efforts.

These tips will create an anchor text strategy strong enough to boost your SEO and weather any future changes.

What strategies have you used to improve your anchor texts?

Source: Kissmetrics