How The New York Times Is Revising Its Digital Playbook

How The New York Times Is Revising Its Digital Playbook

As the digital media landscape has evolved over the past decade, many media companies have had to scramble as CPMs have failed to match up to offline rate cards. Additionally, online audiences have (for the most part) been conditioned to expect free content, a phenomenon that has upended the business model of most legacy publishers….

Source: Ad Week – AD & Brand News