LONDON–For decades, marketing around women’s periods and genitals has often been laughably unrealistic at best and destructively shame-inducing at its worst. In 2017, Essity dramatically dumped out the blue liquid and other ridiculous tropes of tampon and pad advertising with the launch of #BloodNormal, a campaign nearly unprecedented in its ambition to rewrite an entire…
Source: Ad Week – AD & Brand News

By |2019-05-24T14:03:26-04:00May 24th, 2019|News|