How Budweiser Brought Back ‘Whassup’ for a New Era

Twenty years ago, Budweiser shouted its way into catchphrase history with “Whassup,” a simple but addictive spot about friends greeting each other. Frequently misremembered as a Super Bowl ad, the spot actually first aired during Monday Night Football in December 1999. It was inspired by a short film called “True,” written and directed by Charles…

Source: Ad Week – AD & Brand News