How Amazon’s Prime Day Created a Summer Sale Explosion Expected to Boost Competitors 79%

Believe it or not, Amazon did not create the mid-summer sale with Prime Day. Instead, it took a pre-existing concept, rebranded it, and now, according to figures from savings site RetailMeNot, as many as 250 other retailers are following suit. Each retailer, of course, adds its own spin–staring a day earlier, ending a day later,…
Source: Ad Week – AD & Brand News