Here’s What to Expect During Cyber Week, by the Numbers

Here’s What to Expect During Cyber Week, by the Numbers

Thanksgiving is late this year, which means there’s even more pressure on retailers to connect with consumers on marquee shopping dates before families exchange gifts for Chanukah and Christmas. According to data firm Adobe Analytics, 78% of retailers plan to increase communication to compensate, so this abbreviated shopping season means consumers will undoubtedly see more…

Source: Ad Week – AD & Brand News